MyMonthly
Period tracking app
improving couples’ communication,
building empathy
End to End UX Design Process
UX Design
Co-Found
Mobile Application
My Role
UX Designer
Project Management
Built Wireframe
User Flow Key Concept Design
Timeline
2023 Q2-Q4
7 months
Team
3 Designers
2 Developers
Skills
Figma, FigJam, Miro
Product Thinking
Interaction Design
Visual Design
User Research
Men don't know much about periods
On average, women will have 450 periods over their lifetime, which equals 3,500 days spent menstruating.
However, a 2021 survey of 1,091 US men found that many men don't know much about periods, including:
14% have never spoken with a woman about periods
25% believe you need to remove a tampon to urinate
11% believe women can't get pregnant while on their period
4% believe tampons and periods can get lost in the vagina
PROBLEM
u/Yokiie / Via reddit.com
Driving voluntary participation through couple engagement
SOLUTION
1
Calendar with Cycle and Mood
Effortlessly switch between period cycle and mood diary with a single tap, boosting user engagement.
Supports high visibility for both partners, induces better communication.
Cycle
Mood
2
Take Quiz and Gain
Cheat Sheets
Knowledge questions and relationship questions provided.
Unlock cheat sheets written by your partner after completing quizzes.
Creating a natural learning experience and enhancing motivation.
3
Send Thank you Card + in-app purchase
Send Love Notes and Nudge partner to help improve relationship dynamics.
Love Notes are currently earned through quizzes, with potential for future in-app purchases.
Hormonal changes have a significant impact on her mood
Beyond the menstrual period, a woman's reproductive cycle, averaging 28 days, significantly affects her emotions due to hormonal fluctuations. While often overlooked, understanding these hormonal shifts is crucial for healthy relationships.
WHITE PAPAER RESEARCH
No application has focused on emotional change and relationship
After analyzing 7 existing menstrual tracking apps, we identified a gap in the market for applications that focus on the relationship aspect of the menstrual cycle, presenting significant opportunities for improvement.
COMPETITIVE ANALYSIS + THE GAP
Among my interviewees, sharing menstrual cycle information with partners correlated with double the reported relationship satisfaction
Our user research, informed by studies on the relationship between menstrual cycles, hormones, and couple dynamics, investigated the prevalence of menstrual cycle information sharing among couples. In our survey of 14 heterosexual couples in their 20s, only 10% shared this information, yet reported significantly higher relationship satisfaction. The vast majority (80%) expressed interest in sharing but lacked the knowledge of how to do so comfortably.
RESEARCH QUESTIONS:
How openly do you and your partner discuss your menstrual cycle?
If you do/don't discuss it openly, what are the reasons behind this?
Does your partner notice changes in your mood or behavior that might be related to hormonal fluctuations throughout your menstrual cycle?
If so or if not so, how well do they understand these changes and their connection to your cycle?
What strategies do you currently use to manage PMS or navigate emotional challenges during your menstrual cycle?
How do you share information about your menstrual cycle with your partner?
What are your goals or reasons for sharing this information?
USER INTERVIEWS
Week to week changes in closeness to your partner may be linked to the hormonal fluctuations of your menstrual cycle
Research in Human Nature indicates a link between fertility and the perceived importance of kissing; women in their most fertile phase (follicular) rate kissing as more significant than those in the post-ovulation phase (luteal). Multiple research papers suggest that partners' knowledge and understanding of the menstrual cycle significantly impacts relationship stability and fosters deeper intimacy, extending beyond the simple consideration of fertility.
Split users into: THE EXPERT and THE LEARNER.
WHITE PAPER RESEARCH
USER PERSONA
MAJOR THEMES OF APP
She's spent nearly 3,500 days of her life menstruating. She knows better than anyone how to manage her periods.
However, it's challenging to explain this to her partner and get him to empathize.
He has never menstruated and never will. He wants to understand his partner, but he finds it difficult to achieve that goal.
USER 1
The Expert
USER 2
The Learner
The Final Designs
Main Takeaways & What I would do differently
KEY ACHIEVEMENTS
Rapid Outcomes: Delivered impactful results within 6 months, gaining hands-on experience in full project lifecycles.
Innovative Problem-Solving: Focused on creative, overlapping ideas to boost originality and innovation.
Adaptive Leadership: Built a flexible organizational framework, fostering diverse idea generation.
Mission-Driven Success: Developed My Monthly, aligning its name and purpose to strengthen relationships through insights into the menstrual cycle.
GROWTH OPPORTUNITIES
Scope Management: Over-scoping led to feature creep, emphasizing the need for tighter control.
Early User Testing: Delayed user testing missed opportunities for timely feedback and iteration.
Role Definition: Lack of clarity in designer roles during planning caused ambiguity and conflicts, requiring additional resolution efforts.
Task Prioritization: Identified the importance of prioritizing work and leveraging team members’ strengths more effectively.
REFLECTION
3 Main Improvements
Through user testing, internal team discussions and testing, and analysis using an Impact Effort Matrix, we identified areas for interaction enhancement. Subsequently, we revised the UX and UI to reduce user onboarding time.
TESTING & IMPROVEMENTS
IMPACT-EFFORT MATRIX
1.
Simultaneous viewing of both users' mood records
Revised UI allowing simultaneous viewing of both users' mood records.
Fulfilling user requests for a consolidated view.
2.
Improved interaction by replacing upward scrolling
Found to be confusing and inconvenient to use upward scrolling for “Diary” feature.
Change it to downward scrolling. Add mood record feature to the bottom as well, to enhance usability.
Reducing onboarding time by 15%.
SCROLL DOWN
->
->
3.
Update the UI for
cycle tracking
Predicted data is now shown based on user input, with instant updates upon editing.
Streamlined editing process: Date tap directly accesses editing, eliminating separate "Edit" and "Save" steps.
20% reduction in onboarding time.
3 ACTION REQUIRED
: Log Period > Edit > Save
1 ACTION REQUIRED
: Log Period
: Touch the Calendar Area